Skip to content

The Impact of UNFI Insights Powered by Crisp: Supplier Success Stories

December 5, 2024           5 minute read

UNFI Insights Powered by Crisp. Learn how Nestlé and Chosen Foods are using UNFI Insights to support their goals.

UNFI Insights™ powered by Crisp (“UNFI Insights”) is a powerful data analytics solution on the myUNFI.com supplier portal. It gives UNFI suppliers access to the most comprehensive sales and inventory data across both natural and conventional channels. Thousands of UNFI suppliers can leverage actionable data, helping them manage sales and inventory and make better business decisions. 

Crisp, the open data platform for the consumer goods industry, is spotlighting just how impactful the tool has been for UNFI suppliers. Here’s a closer look at two success stories highlighting how UNFI Insights is empowering suppliers with transformative business intelligence and driving more strategic decision-making. 

Nestlé USA boosts visibility and efficiency with UNFI Insights 

Nestlé USA relies on distribution through partners like UNFI to deliver its vast portfolio of 1,500 SKUs to key retailers nationwide. 

An early adopter of UNFI Insights in 2023, Nestlé USA’s integration marked a shift in its data management approach. They experienced immediate resolution of long-standing data integrity issues, such as the availability of store-level addresses. Leveraging the Master Data Management (MDM) tool, the data could be realigned to Nestlé’s organizational structure, making it seamless to understand across teams, and providing tailored insights to individual department, including sales, reducing the need for ad-hoc requests, and enhancing organizational effectiveness.

“Aligning the UNFI data with our product hierarchy is one of the greatest enhancements we’ve made recently. It has really set our team up for success,” emphasizes Hugo Lopez, Director of Customer Accounts at Nestlé.

Today, with UNFI Insights, Nestlé enjoys clean, daily reports on each of their SKUs including weeks of supply-on-hand, year-over-year distribution, real-time visual heat maps for sales and inventory tracking, and more, fueling success for their $300M UNFI business segment.

Read the full case study.

Chosen Foods chooses UNFI Insights™ powered by Crisp to create a well-oiled supply chain

Chosen Foods, trailblazer of a now-booming avocado oil market, has come a long way from its single-SKU beginnings. Today, this certified B Corp offers a diverse range of better-for-you pantry essentials, from their signature avocado oils to mayo, salad dressings, sauces, and spreads. But with rapid expansion comes complex challenges in inventory management, distribution optimization, and maintaining sustainability commitments across a growing nationwide retail network.

UNFI Insights has been a game-changer for Chosen Foods, UNFI Insights has been a game-changer for Chosen Foods, fueling remarkable expansion at retailers across the UNFI distribution network, and driving impressive 35% YOY UNFI sales growth overall. The platform's detailed breakdown of DC SKU inventory, including quantity on-hand, on-order quantity, and forecast quantity, allows the team to make precise decisions about inventory allocation and replenishment. UNFI insights have supported new product and category launches for Chosen Foods, all while helping the team optimize their supply chain and achieve zero food waste. 

Read the full case study

Today, nearly 4,000 UNFI suppliers rely on UNFI Insights for crucial data visibility. Ready to learn more about UNFI Insights? 

Read the full story here