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Supplier Services That Help You Stand Out

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Accelerate Your Long-Term Growth With UNFI

Wherever you are on your business journey, our supplier services can help you differentiate yourself and fully understand your customers’ unique needs. Utilize our services to gain a mentor who cares about your success, and access programs and insights that help you drive more sales.

Launch As An Emerging and Diverse Supplier

We’re doing our part to create an inclusive supply chain and accelerate emerging, diverse and sustainability-driven brands into more markets. Our UpNext and Diverse Suppliers programs will move your brand forward. 

UpNext 

UpNext is the premier program to help emerging brands and sustainability-driven partners grow and scale their businesses. As a participant, you’ll gain resources and insights to cultivate a successful partnership with us and our customers. 

UpNext

Diverse Suppliers 

Our Diverse Suppliers program ensures opportunities for Minority and Women-owned businesses to grow, so we have the products and services that meet the diverse needs of the customers we serve. 

Diverse Suppliers

Know Your Brand and Your Shopper Better 

Our data analytics programs give you actionable insights, while our experts will proactively bring data-driven growth ideas to the table.

Your Supplier Relationship and Category Managers

Our team of experts starts with your Supplier Relationship and Category manager. They will help you navigate a partnership with us, connecting you with experts fully immersed in your category.

UNFI Insights 

Identify new opportunities and retailers through our comprehensive supplier data analytic programs. We give you detailed analysis for your natural grocery needs.

Showcase Your Brand At Our Shows

A UNFI Canada Innovation showcase is one of the best ways to reach your target shopper and put your best foot forward. Contact your Supply Relationship Manager to learn more about showcasing at the next UNFI Canada show.  

Learn More About UNFI Canada Shows