Level Up Your Reach
Your vision for your business is inspiring. UpNext is your brand vehicle to further your growth and your UNFI knowledge.
What is UpNext?
We help emerging brands and sustainability-driven partners grow and scale their business. As an UpNext participant, you’ll have the resources to cultivate a successful partnership with us and our customers.
Our Current UpNext Brands
Our Current UpNext Brands
Get the Best of UNFI Canada
Get the Best of UNFI Canada
What Does it Take to Be UpNext?
Selection Process
After applying, UNFI reviews applicants to find the best partners for mutual growth. After selection, the brand’s Supplier Development Manager will guide them through the process, creating a plan just for them and their success.
Program Expectations
To enhance a productive partnership, UpNext participants must meet these requirements to successfully complete the program.
- Marketing participation
- Positive sales trends
- A willingness to learn about UNFI Canada through your Supplier Development Manager
- The ability to meet our graduation requirements
- Create and deliver on time bound, mutually beneficial goals
- Review and align with our Supplier Policies
You’re UpNext.
The best of the best accelerate their brands as UpNext graduates. If you’re ready to level up your growth, apply to UpNext today.
Apply for UpNext
Pitching Joyfully
UpNext participant present their innovative products to a live audience during our Pitch Slam competition, then audience members vote to nominate a winner.
Watch Pitch Slam Video