The Power of Selling Shows – Highlighting UNFI’s Partners

February 25, 2025           5 minute read

Selling shows play a crucial role in the food industry. They connect suppliers, retailers, and industry leaders to explore new products, identify emerging trends, and share insights into the ever-changing consumer needs. In a constantly evolving industry, selling shows help businesses connect to stay ahead of trends, meet the demands of shoppers, and drive growth.

How Selling Shows Support our Partner's Growth

At UNFI, we take great pride in the depth and quality of our selling shows and the value they bring to all attendees. Over the years, our shows have developed to highlight our diverse range of conventional, natural, organic, specialty, and fresh products in one comprehensive event. This allows attendees to explore the full spectrum of UNFI's products and services and get a clear picture of the opportunities in their sector.

Partners like BelGioioso Cheese and Uncle Giuseppe's Marketplace leverage our tools to thrive in today's dynamic marketplace, fostering connections, insights, and growth opportunities. Here’s a closer look at these two impressive partners. 

As one of our supplier brands, BelGioioso Cheese utilizes UNFI selling shows to meet with a diverse network of retailers and get their products into consumers' hands faster.

"What we do as a company is focus on quality. Everybody says it, and we live it," said Wayne Spurlock at BelGioioso Cheese. "So having us as a value to the UNFI customers, you know you're going to get the best cheese." 

Carl DelPrete of Uncle Giuseppe's Marketplace said that UNFI shows have helped them find innovative new products to meet their shoppers' needs.

"We really look forward to coming to the show to look for new and innovative items, and we think our customers appreciate those new items. It's about finding new, innovative products; that's why we come to the shows." 

Selling shows provide a proven approach to connect organizations in our industry and support the growth of both our customers and suppliers. As the industry continues to evolve, these shows will remain an essential way to bring people together, offering fresh insights and opportunities to help their businesses thrive.

To learn more about UNFI selling shows and how you can attend visit: https://www.unfi.com/news-and-resources/events.html