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Showcase Your Product and Brand at a UNFI Show 



Discover Unique Products, Make New Connections

We continually improve our shows to meet your needs, while providing a superior experience. Streamlining our shows means wall-to-wall supplier representation, category scale and merchandise expertise for attendees.

A Show Experience for Our Current Customers and Suppliers 

Our updated selling shows are a unique opportunity for both our customers and suppliers to make connections and build relationships.  

Four Yearly Shows

Our show offerings highlight the best of seasonal trends, with shows for our West, Central, and East regions.

UNFI Holiday and Winter Shows

Central / West

July 15-17, 2025 Las Vegas, NV

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East

July 29-31, 2025 Uncasville, CT

Spring and Summer Shows 

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West

January 27-29, 2026 Long Beach, CA

Central / East

February 10-12, 2026 Orlando, FL

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See What Can Be in Your Stores

By coming to a selling show, you can see what is hot and trending across all natural and conventional product categories for the upcoming season. 

Become a retail partner
See What Can Be in Your Stores

See What Stores You Can Be in

As a supplier you can display your brand and be inspired by new merchandise for the upcoming season.   

Become a supplier partner

Catch UNFI at an Industry Event

We are at the leading industry shows throughout the year like Expo West and Newtopia Now (formerly Expo East). Come to one of our booths and say hello! 

Become a UNFI partner

Our UNFI shows are for UNFI customers and suppliers to showcase their products and brands. Become a UNFI partner and we’ll see you at the next show. 

UNFI Service Rep show vendor service program on computer