"We have been in business for over 40 years and have been a partner with UNFI from the very beginning. UNFI has such a wide reach that all types of consumers are able to buy our products. UNFI's marketing programs have helped us successfully launch products to reach retailers and consumers"
Kim Butterfield VP of Sales & Marketing, New England Natural Bakers, INC.
Grow Your Brand from Source to Shelf
We give established and emerging suppliers like you the tools and support you need to thrive in an evolving marketplace.
Expand Your Footprint
Our go-to-market services and insights help you grow your brands faster with UNFI’s diverse retailer network.
Lasting Value for Your Brand
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Diverse Customer Base
Get access to our nationwide network of retailers, offering scale, flexibility, and speed as you go to market.
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Improving How We Do Business
With a simple, streamlined partnership model, you get more value and more efficiency.
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Unique Go-to-Market Programs
Our promotional, marketing, and merchandising programs are tailored with your brand in mind.
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Enhanced Technology Solutions
We’re investing in innovative services that help you engage more consumers across our diverse community of retail partners.
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Value-Creating Partners
Our team builds customized plans that support your business, with data-driven programs to strengthen your brands.
Gain from our expertise
Services and Insights That Accelerate Growth
We offer the right go-to-market services and insights to help you grow with a diverse retailer network.
Build your brand by reaching your consumers where they are.
Create shared value through promotional programs.
Gain insights to unlock your long-term growth potential.
Your partnership is the foundation of our success. Together, we can create a better future.
Become a UNFI Supplier
DIVERSE SUPPLIERA Better, Brighter Future for Your Brand
By scaling and growing diverse-owned brands, we all are building a more inclusive, vibrant, and competitive supply chain.
Learn about our diverse supplier programCOMMUNITYYou’re Not in This Alone
Our UNFI Supplier Relationship Managers learn your goals and work hand-in-hand with you to build customized growth plans.
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TestimonialWhat Our Partners Say
Supplier Resources
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Supplier Support Site
Your 24/7 first-stop for information, forms, contacts and other resources for doing business with UNFI.
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Supplier Community Updates
We invite you to sign up for our supplier newsletter, “The Supplier Insider”, which shares UNFI supply chain initiatives with our supplier and broker partners.
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Supplier Portal
Using the UNFI Supplier Portal, suppliers can: • Manage contact and warehouse information • Appoint a broker to use the Portal on their behalf • Submit new items and track their status Register for a Supplier Portal account, and download our quick reference guide and short tutorial videos by visiting the UNFI Supplier Support Site.
Visit our Supplier Portal
