Skip to content

Your Journey into More Stores and Homes, Made Simpler

Become a supplier partner

Grow Your Brand from Source to Shelf

We give established and emerging suppliers like you the tools and support you need to thrive in an evolving marketplace.   

Expand Your Footprint 

Our go-to-market services and insights help you grow your brands faster with UNFI’s diverse retailer network.

Supplier working in green house wearing yellow coat.

Lasting Value for Your Brand

Services and Insights That Accelerate Growth

We offer the right go-to-market services and insights to help you grow with a diverse retailer network.

Build your brand by reaching your consumers where they are.

Create shared value through promotional programs.

Gain insights to unlock your long-term growth potential.

Your partnership is the foundation of our success. Together, we can create a better future.

Become a UNFI Supplier
UNFI warehouse worker scanning in products

DIVERSE SUPPLIERA Better, Brighter Future for Your Brand

By scaling and growing diverse-owned brands, we all are building a more inclusive, vibrant, and competitive supply chain.

Learn about our diverse supplier program

COMMUNITYYou’re Not in This Alone

Our UNFI Supplier Relationship Managers learn your goals and work hand-in-hand with you to build customized growth plans.

Store worker standing next to fresh produce

This is a Testimonial carousel.

TestimonialWhat Our Partners Say

"We have been in business for over 40 years and have been a partner with UNFI from the very beginning. UNFI has such a wide reach that all types of consumers are able to buy our products. UNFI's marketing programs have helped us successfully launch products to reach retailers and consumers"

Kim Butterfield VP of Sales & Marketing, New England Natural Bakers, INC.

"UNFI helped us solve our reach. UNFI became a one stop shop for us to access a much larger range of customers. UNFI provided services that most distributors don't provide. UNFI helped us grow from a small producer to a large producer."

Jeff Weaber CEO & Founder, Aqua ViTea

"We started as a retail business, but UNFI helped us to grow so much that wholesale is now our number one market. UNFI has helped us scale our business in distribution."

Anthony Green Co-Founder, Greenhouse

“The introduction of UNFI into our business has been great because we can service a nice middle tier of the business on a nationwide basis through a really reputable distributor. There's a huge market share of smaller chains across the country that we've traditionally not sold into.”

Ryan Nicks CEO, Honey Smoked Fish Co

Supplier Resources

We’re closer than you think.